Our Mission
To provide a good value for money, by offering natural, home-style and uniquely packaged food products to the local and international markets;
To be recognized as one of the top leading brands in the field by our customers;
To deliver a product that meets international quality standards;
To maintain our initiative and creativity to guarantee our competitive advantage;
To help in maintaining a healthy environment in which we live and work; and
To accomplish our mission by respecting our vendors, employees and customers and treating them as integral partners in our value chain
Vision
To be recognized as a leading, trustworthy food processing local firm associated with innovation, quality and value for money;
To achieve sustainability through global brand recognition, market share and profitable growth.
To keep up our promise to our customers by maintaining the high quality healthy home style products; and
To have a role in the society and Egyptian economy by offering jobs, increasing production and excelling in competing with our international competitors.