ALmarai

Mission To provide quality and nutritious food & beverages that enrich consumers’ lives every day. Vision To be the consumers’ preferred choice by leading in chosen markets with superior food & beverage products. Values Adaptable: We are agile and flexible in our work, confidently taking bold decisions that benefit our stakeholders. Sharing: We work together as one, openly collaborating and sharing skills & knowledge to enable our people to be the best. Passionate: We are proud of the work we do, and strive for exceptional results. Innovative: We are driven to improve our business everyday and to maximize the creative potential of our people. Respect: We earn respect by embracing fairness, trust and integrity in all our relationships. Excellence: We are diligent in our work and consistently deliver the best quality in everything we do.

HH Prince Sultan bin Mohammed bin Saud Al Kabeer Chairman of the Board Qualifications: Holds a bachelors degree in Economics and Political Science from King Saud University, Saudi Arabia. Major Investments: Almarai Company: A Joint Stock Company established in 1977 in the Dairy Industry sector. Al Yamama Cement Company: A Joint Stock Company established in 1961 in the cement industry, Arabian Shield Insurance Company, Al Tayyar Travel Group, one of the founders of the Saudi Yamani Cement Company (Yemen), one of the founders of Al Farabi Chemicals Co. Ltd., one of the founders of Zain Saudi Telecom, one of the Founders of Jusour Petro Chemicals Co., one of the founders of ARASCO, one of the founders of Al Salam Bank (Bahrain), Arcapita Bank (Bahrain), one of the founders of Dana Gas (UAE), one of the founders of Tatweer Construction (Qatar), one of the founders of Ras Al Khaima Petroleum (UAE), one of the founders of IBC Co. Lebanon, one of the founders of the Kuwaiti Chinese Holding Co. (Kuwait), one of the founders of the Kuwaiti Sudanese Holding Co. (Kuwait), one of the founders of the Kuwaiti Jordanian Holding Co. (Kuwait), one of the founders of the First Education Co. (Kuwait) and one of the founders of the Kingdom Schools Co. Key Positions: Chairman of the Arab Union for Cement & Buildings Materials Co. Managing Director of Al Yamama Cement Co. Chairman of Al Tayyar Travel Group, the Arabian Shield Cooperative Insurance Co. Owner of Nova Al Jezera Establishment, the Arab Cubs Establishment and the Technical Projects & Contracting Establishment. Social and Humanitarian Positions: Member of the Board of Trustees of King Abdul Aziz and His Men for the Care of Talents, the Equestrian Club, the Graduates Association in the Capital Model Institute and the Piety Charity Society. Honorary Chairman of the Saudi Heart Association, the Saudi Chest Medication & Surgery Association, Saudi Hearing Disability Association and the Saudi Hypertension Association.

Prince Naif Bin Sultan bin Mohammed Al Kabeer A business administration graduate of King Saud University, Saudi Arabia, is Chairman of Projects and Technical Contracting Company and Ashbal Al Arab Corporation. He is also a member of the board of the Faraby Al Khaleej Petrochemical Company, Zain Company, Kuwaiti-Sudanese Company, Kuwaiti-Chinese Company, Integrated Transport Company and Jassour Company.

Almarai Prize for Scientific Innovation Almarai recognizes the importance of participating in national development efforts by supporting scientific and research societies. With this in mind, we adopted the Almarai Prize for Scientific Innovation since 1420H/1999, joining forces with King Abdulaziz City for Science and Technology. Almarai Education Excellence Award for GCC Arab Students In 1425H/2004, Almarai reinforced its efforts to support social development by signing an agreement with the Gulf Cooperation Council (GCC)’s Arab Bureau to finance a high-profile ceremony honouring the GCC’s outstanding students. The event is held in a different GCC country each year, and is sponsored by one of the host country’s most prominent personalities.

The Almarai vision of research and development involves continuous search for healthy products of high quality nutrition value to consumer’s satisfaction and tastes, through constant analyses of consumers’ demands and study of potential choices. To implement its vision, Almarai depends on innovation to develop new products through scientific mechanisms aiming at increasing the number of new products launches and enriching consumers’ lives. Back in 2009, Almarai had started an initiative called “Almarai for Innovation Management” which is at the center of its innovation activities. During 2013 Almarai has developed 22 new products under its various brands. Key innovation initiatives were introduced in 2013 across all categories. Under the Almarai brand these included Premium Cheese Slices and Premium Feta Cheese. For the L’Usine brand launches of ‘Best of Both Bread’ and ‘Mini Loaf’ were completed. Under the Alyoum brand the first value added products were introduced, Marinated Whole Chicken and portions in three exciting flavors alongside a new range of Chicken Burgers and Kababs

A proud heritage, a positive future and a relentless commitment to quality “Our success is driven by a combination of factors. Our dedicated team under the leadership of our supportive Board and visionary management. Our state-of-the-art infrastructure, incorporating centralized farms and advanced processing plants. And our talent for innovation reinforced by world-class marketing and distribution expertise.” Inspired vision Our success story begins in 1977. It was around then that HH Prince Sultan bin Mohammed bin Saudi Al Kabeer, our visionary Chairman, recognized an opportunity to transform Saudi Arabia’s traditional dairy farming industry to meet the needs of a rapidly expanding domestic market. Under his guidance and patronage, numerous agricultural projects were launched to achieve his vision. Starting with fresh milk and laban processing, the scale and scope of these initiatives soon expanded to incorporate modern dairy farms and state-of-the-art processing plants. Commitment through investment During the early 1990s, Almarai entered a period of restructuring and reinvestment that took it from a decentralized structure to a centralized structure. The aim: to establish ourselves as a low-cost producer so that our consumers can enjoy high-quality products at an affordable price. In line with this model, we replaced five decentralized processing plants with our first central processing plant. We also replaced ten small decentralized dairy farms with four large dairy farms in Al Kharj in the central region. In late 2005, we commissioned a second, larger central processing plant, incorporating a new cheese plant. We also commissioned two new super-farms. In the same year, we moved from being a privately owned company to a publicly listed company and now have around 70,000 shareholders. At the end of 2011, our market capitalization exceeded SAR23 billion. Diversifying success Our growth strategy encompasses diversification through innovation, geographical expansion and organic growth. Bakery In 2007, we entered the bakery products market by acquiring Jeddah-based Western Bakeries. Two years later, we started the construction of a new bakery facility in Al Kharj. We continue to develop our bakery portfolio with innovative products and new distribution channels. Poultry In 2009, we added poultry products to our portfolio through the acquisition of Hail Agricultural Development Company (HADCO). After investing in a world-class production facility, we launched the new premium poultry brand – Alyoum. Geographical expansion Paving the way for geographical expansion beyond GCC, we pooled our respective expertise in dairy and juice with PepsiCo. In 2009, we launched a joint venture together – the International Dairy and Juice (IDJ) Company. Today, Almarai is capable of delivering high quality products to more than 48,000 customers within the Gulf Cooperation Council (GCC) daily. Infant nutrition In 2010, we entered the infant nutrition market with the construction of the region’s first infant nutrition plant at Al Kharj, to be commissioned in 2012. Recognizing that the best way forward involves working with acknowledged experts in this field, we formed the International Pediatric Nutrition Company (IPNC), a 50-50 joint venture with Mead Johnson Nutrition. Its infant nutrition products will be co-branded under Almarai and Mead Johnson’s flagship range, Enfa. Positive future We continue to invest intensively in technologically advanced production facilities while recruiting high-caliber people with the skills and experience to optimize their performance. Almarai On Twitter Visit Our Factory Book A Visit To One Of Our Amazing Factories! 4461307 likes

Driving growth through quality… Almarai is committed to food safety and quality. To enhance our competitive advantage, we continually strive to apply the highest quality and regulatory standards, in delivering safe products to satisfy consumers’ needs. HH Prince Sultan bin Mohammed bin Saud Al Kabeer established Almarai in 1977. From relatively modest beginnings, we have grown into the world’s largest vertically integrated dairy operator. Synonymous with dairy products of the highest quality, diversifying into fruit juice, bakery and poultry products has also made Almarai a food company. In the early years, our growth was steady. In recent years, it has been exceptional. After we launched in 1977, it took us two decades to achieve annual revenues of SAR1 billion. We then doubled that total in a single decade – and the trajectory continues to rise. In 2011 sales soared to almost 8billion. Relentless pursuit Our growth is driven by the relentless pursuit of quality supported by a distinctive infrastructure mix that incorporates world-class farms, production operations and distribution systems. Almarai Holstein cows produces almost double the amount of milk of the European cows. Meanwhile, our fleet of almost 1,000 tankers, trailers, tractor heads and nearly 3,000 vans undertakes over 100,000 trips annually. Together, our vehicles cover more than 190 million kilometres to deliver dairy, juice, bakery and poultry products to 89 sales depots and 48,000 customers across six GCC states. Quality first, quality always The thinking that inspired the birth of our company was certainly visionary. Since 1977, we continue to meet the needs of a rapidly expanding domestic market. Despite the changes our business has undergone, one thing will never alter: Almarai’s determination to stay faithful to its founding principle by producing quality you can trust. Our Quality and Product Development Division has embedded this principle firmly into the way we manage our business. The division is dedicated to ensuring that the growing size and complexity of our business never compromises the quality of our products or our talent for innovation. Its purpose is to ensure we always keep our quality promise by shaping world-class product development processes that produce world-class products.