Welcome to Life Care !
VISION
By developing high-quality, natural, innovative cosmetic products friendly to the user and environment we aim to:
take over the leading market position in the segment of cosmetic care products on the Egyptian market and other markets in middle east, Africa, Asia, Europe.
to become the first choice of end users as well as professional users,
increase our market share and corporate reputation in our other existing markets, and to break into new markets.
offering all women, men and children worldwide the best of cosmetics innovation in terms of quality, efficacy and safety. By meeting the infinite diversity of beauty needs and desires all over the world.
take over the leading market position in the segment of cosmetic care products on the Egyptian market and other markets in middle east, Africa, Asia, Europe.
to become the first choice of end users as well as professional users,
increase our market share and corporate reputation in our other existing markets, and to break into new markets.
VALUES
Our business operation is guided by the following values:
BEAUTY
Our vision of beauty as a value that represents both the core and foundation of what we do is very well summed up in a few words by our corporate slogan: better care�better life�
HONESTY AND TRUST
Honesty in relationships with our employees, users, business partners, narrow and broad community and all other stakeholders is the guiding principle of our business operation. We build and maintain relationships with stakeholders which are based on respect, reciprocity and a mutual exchange of value. We respect business, ethical and moral principles, keep our promises and make a trustworthy partner.
QUALITY
It starts from highly effective tested active ingredients, production process, packings, staff and ends with our customers to be satisfied.
FOCUS ON THE USER
All our products are invariably designed and manufactured with the end users in mind - their wishes, needs and expectations. Their fulfilment and the resulting satisfaction of the users are our utmost goal.
SOCIAL RESPONSIBILITY
Being aware of the importance of give and take in our interaction with the social and natural environment that we work in, we have assumed a responsible role in helping shape it. We help improve the quality of life of our employees and their families.
PASSION
We love our products, driven by motivation and enthusiasm.
EXCELLENCE
The pursuit of an outstanding technical, quality and service-oriented performance.
RESPECT
Is fundamental.
TEAM SPIRIT
Means for us a trustful collaboration and our belief in the power of a joint team.