Nadec Company

Our illustrious history dates back to the early 80s, when the first dairy company in the Kingdom of Saudi Arabia was founded. Since then, NADEC has continuously raised the bar in production, innovation and quality excellence. 1981 NADEC was established in 1981 with a start-up equity capital of SR 400 million. The Saudi Arabia Government owns 20% of the company. NADEC is the first and largest agricultural shareholding company in Saudi Arabia and is involved in the production of a variety of crops including wheat, fodder, maize, potatoes and more. 1985 This was the year when the company commenced with the production of milk and laban under the nadec brand name. The start-up capacity was 50,000 litres per day, and the quantity was subsequently increased. 1987 Nadec achieved a historic business performance with SR 399 M revenues (77% from agriculture) and a net profit ratio of 28% from sales. 1992 Revenue from dairy products reached SR 100 million, with production capacity in Dairy Plant 1 boosted to 200,000 litres per day. 1996 Revenues from dairy products reached SR 135 million. The commissioning of Dairy Plant 2 increased capacity by 600,000 litres per day, bringing the total capacity close to 1 million litres per day. 2000 By this year, revenues from dairy products reached SR 317 million. 2003 Revenues from dairy and juice products reached SR 331 million. This was the year when the company introduced fresh juices as part of its product range. 2006 NADEC achieved another first by introducing juices in PET bottles. Dairy and juice revenues reached SR 575 million, with juice accounting for 24% of the total business. The company also achieved 20% CARG, above the organic growth and setting a new record in profits. 2007–2010 NADEC Farms have a total herd of over 50,000, yielding an efficiency boost from 6,000 litres per season to 10,000 litres per season. The farms are equipped with modern dairy processing units with capacities of 1 million litres per day. The company also expanded its SKUs from 43 to over 100. Distribution centres were increased from 2 to 31. 2011 In line with the Government’s directives in conserving water in regulating the local wheat and agricultural crop production, a re-engineering of the business was conducted. This initiative reduced the dependency on agricultural produce and stimulated the growth of consumer products. 2012 In order to accelerate growth, NADEC Group is organised into two independent business units – NADEC Foods and NADEC Agri. NADEC Foods became the fastest growing dairy/food company in the Middle East, with growth rate exceeding 20%, growing its market share in all key categories. 2013 NADEC announced major expansion plans in its forage crop production, dairy farms, processing and distribution infrastructure. The company also signed important agreements with key international suppliers. A new leadership team was put in place to grow the business and its people. NADEC became the world’s largest integrated dairy farm in a singular location. Additionally, NADEC introduced a number of innovations in the Kingdom of Saudi Arabia. 2013–2016 A new growth strategy was designed, aimed to grow the NADEC business at double-digit rate.

Knowing your own strengths NADEC faces strong competition in its business activities, both in Saudi Arabia and abroad. Despite this, NADEC has shown in recent years that it has the necessary strengths to remain successful in this competitive environment. NADEC is the fastest growing dairy company in its domestic market and abroad, despite intense local and foreign competition. In recent years, this fast growing position has enabled NADEC to gain a foothold in the GCC and Levant as an innovative company in the mainstream dairy products and juice segments. NADEC‘s strategy focuses on its position in Saudi Arabia and on developments abroad, accompanied by rigorous cost management.

The labs at NADEC are equipped with the latest technology and are managed by nutritional and quality experts who implement the best diagnostic procedures and processes to ensure we meet the highest quality standards. Over 2000 tests are performed daily to comply with international quality standards. The company has been awarded many national and international certificates for the quality of its products, processes and hygiene standards including: World Leadership Congress & Awards 2015

The National Agricultural Development Company (NADEC) is one of the largest agricultural and food-processing share stock companies in the Middle East and North Africa. Established in 1981 by royal decree, it is a joint stock public company – 20% owned by the Government, with the rest publicly traded on the Saudi Stock Exchange. It is one of the very few and largest vertically integrated dairy businesses in the world. NADEC provides the tastiest, finest and healthiest nutritional products through two key businesses – NADEC Foods for consumer products and NADEC Agriculture for agricultural produce. NADEC Foods Today, NADEC is one of the leading food, dairy and beverage companies in the region. Placing family health and well-being at the heart of every endeavour, NADEC is committed to quality excellence. The company is constantly evolving to satisfy the growing demands of every consumer. It offers more than 100 products from fresh milk to laban, from yoghurt to cheese, and a wide range of fruit juices in convenient formats to address different occasions and consumer needs. NADEC’s dairy farms are well equipped with the latest technology and milking parlours to allow for very efficient and smooth milking processes to ensure the highest quality of dairy products. There are six dairy farms that host approximately 75,000 cows and two processing plants that produce over 1.5 million litres of milk per day. The labs at NADEC are equipped with the latest technology and are managed by nutritional and quality experts who implement the best diagnostic procedures and processes to ensure the highest quality standards are met. Over 2,000 tests are performed daily to comply with international quality standards. As a result, the company has been awarded many national and international certificates for the quality of its products, processes and hygiene standards. To ensure NADEC continues to develop innovative, high quality, good value for money products that satisfy its consumers’ needs, NADEC is committed to recruiting the best people, training and developing them and utilising state-of-the-art technology and best practices to stay at the fore front of the industry. NADEC Agriculture Agricultural production is one of the most important activities in the company and dovetails with the Kingdom’s aim of increasing food self-sufficiency and less reliance on imports. The agricultural part of the business provides a range of different products; from onions, potatoes and fruits to olives, wheat, corn and alfalfa, as well as other nutritional animal fodder which is used to feed the dairy cows on the farms. Fruits include peaches, apricots and plums, whereas vegetables comprise of potatoes, onions and tomatoes. Other crops such as wheat, clover, shami corn and Rhodes grass are grown on thousands of acres of land across four major projects in Haradh, Wadi Al-Dawasser, Hail and Al Jouf. NADEC Agriculture uses the latest technology and farming practices to grow the best quality food and crops including using state-of-the-art systems such as the DACOM system for the rationalisation of irrigation water. This system measures the rate of moisture and heat in the soil and uses intricate measurement techniques to control the amount of water released to the plants so it minimises water wastage. As a result of implementing best practice farming from around the world, the company has had many successes and been presented with several internationally accreditation certificates for farming and quality of produce. Through its economic development projects across the Kingdom, NADEC aims to reduce imports, increase dependability on the national economy and encourage the contribution of the agricultural sector for the Kingdom’s future sustainability.

At NADEC, we are proud of our long history of quality, taste and solid performance. It’s all down to our culture of co-operation, commitment and quality. NADEC has deep roots in the culture and commerce in Saudi Arabia, as well as the Middle East & North African region. We are one of the largest integrated dairy farms in the world, but we focus on local communities and customers. In many countries outside Saudi Arabia, we have deep roots as well. Our farms, factories, initiatives and products have long been a part of the fabric of daily life. Our name reflects our rich history. NADEC started in 1981 in Haradh, located in the east of Riyadh, known for its water resources as well as prime conditions for forage crops, animal health and food production. Over the years, NADEC has evolved and has always been on the leading edge of innovation and quality. Today, the nadec name, and many of its other brands, are known all over the Middle East & North Africa. NADEC plays an important role in providing food for hundreds of millions of people all over the Middle East & North Africa on a daily basis. NADEC’s products include dairy-based beverages, cheese, butter, cream, desserts, functional dairy-based ingredients, juices and agricultural produce. NADEC provides the tastiest, finest and healthiest nutritional products. Because it is a 100% integrated model, NADEC controls the entire production chain from raw milk to distribution. As a result, NADEC can vouch for the quality of its products. NADEC’s ambition is to offer people essential nutrients with natural dairy products and, at the same time, to be the most attractive dairy company in the Middle East & North Africa. Eng. Abdulaziz M. Al-Babtain Managing Director NADEC GROUP

Karim Manssour Dahbi Chief Executive Officer Nadec Foods Joined NADEC as Chief Executive Officer of Nadec Foods in September 2015 from eXtra (United Electronics Company) where he was the Chief Executive Officer for more than 2 years, making eXtra the undisputed Market leader in Consumer Electronics Retail achieving USD 1 billion Sales and operating 40 Stores in GCC. Prior to that he worked in the automotive dealership sector with Abdullah Abdulghani & Brothers Company (Toyota distributor in Qatar) and Al-Jomaih Automotive Company (the largest General Motors dealer in Middle-East) where he turned around the business in less than 2 years. Before that he had worked in the Dairy business with Danone in Algeria and Saudi for more than 8 years where he was the Managing Director for Danone Middle-East and doubled the business in the years of his tenure. Prior to that he worked in Fast Moving Consumer Goods for 11 years with P&G and Savola where he held a variety of senior management positions in Manufacturing and Marketing in Morocco, France and Saudi before becoming GM of Savola J

Adel AlAbdulsalam Chief Operating Officer Joined NADEC in 2009 as GM Finance and holds a Bachelors’ degree in Accounting and a Master of Business administration (MBA) with honors. Prior to joining NADEC Adel worked in a number of senior finance roles at the AlFaisaliah Group, the last one as the Finance & Shared Services Director. Before that he was the Accounting & Corporate Affairs Manager at Al Safi Danone and as a Finance consultant specialising in SAP. He has worked his way up through various finance roles. Adel is a multi-skilled financial operator with a unique combination of financial expertise, business strategy formulation coupled with sound financial planning and analysis capabilities. Adel was promoted as Chief Operating Officer in November 2014 supervising the functions of Finance, Investor relations, Supply Chain, IT, Purchasing, Dairy Farms